Nicole Cartman
Senior Director of Marketing @Colgate-Palmolive
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WORK HISTORY
Senior Director of Marketing @Colgate-Palmolive
Provide global brand leadership for a science-backed, professionally endorsed skincare portfolio, owning brand strategy, positioning, and category growth across markets. Lead multi-year portfolio and pipeline planning, translating clinical and consumer insights into clear value propositions and launch priorities.Partner cross-functionally with R&D, Medical, Regulatory, Commercial, and regional teams to drive launch excellence and consistent global-to-local execution. Serve as a strategic advisor to senior leadership, guiding investment decisions and strengthening long-term brand value.
EDUCATION
University of Oklahoma
B.S., Advertising
University of Oklahoma - Price College of Business
MBA, Marketing and Supply Chain
SKILLS
ABOUT NICOLE CARTMAN
Global brand and category leader with 15+ years of experience growing science-backed health brands across dermatology-dispensed skincare, Rx-to-OTC transitions, and consumer health. I work at the intersection of strategy, science, and execution—building brands that are clinically credible, commercially strong, and built to scale.I specialize in owning portfolio and category strategy end to end, from long-range planning and pipeline prioritization to brand positioning, core messaging, and launch excellence. I partner closely with R&D, Medical, Regulatory, Commercial, and regional teams to translate clinical data and competitive insight into clear value propositions that drive adoption in global markets.I’m known as a collaborative leader who brings structure to ambiguity, aligns cross-functional teams around shared priorities, and delivers durable growth in regulated environments.NOTABLE ACHIEVEMENTS:Led global portfolio and positioning strategy for a $100M+ dermatology-dispensed brand, delivering 8%+ YoY growth and unlocking ~10% incremental revenue through portfolio re-architecture and category expansion.Directed a $30M Rx-to-OTC switch and category expansion, reversing a five-year category decline across top national retailers and restoring sustainable growth.Owned long-range portfolio and pipeline strategy, delivering the most profitable three-year grid in brand history and generating a 12–15% lift in pipeline value and commercial impact.Defined brand strategy, scientific narrative, and launch excellence, translating clinical differentiation and competitive intelligence into positioning and messaging that strengthened adoption, credibility, and market performance.CORE COMPETENCIESProduct Positioning & Branding | Strategic Portfolio Planning | Consumer Segmentation | Consumer Insights | Trend and Market Research | Competitive Analysis | Integrated Marketing | Product Development & Launch | Brand Growth Strategies | Global Product Pipeline | R&D | Financial Analysis | Price Modeling | Product Lifecycle Management | Performance & Process Improvement | Data Analysis | Financial Metrics | Client Relationship Building | Training and Mentoring | P&L Management | Packaging | Cost Reductions | Public Relations | Cross-Functional Collaboration | Team LeadershipSee something of interest? Let\'s have a conversation! Contact me at 21••••••53
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