Nicole Carson
- Role
- Email Marketing Manager at Trade Coffee
- Location
- Kingston, NY, US
- LinkedIn followers
- 500 followers
About Nicole Carson
As an Email Marketing Manager, I lead the execution of marketing campaigns across various…
Experience
Email Marketing Manager
Mar 2022 — Present
Lead the day-to-day execution of our marketing campaigns across editorial, triggered, and transactional programs.\\\\n- Build, execute, and optimize segmentation and content personalization based on user behavior/ intent, activity data, and demographics in Klaviyo, independently and in collaboration with our data sciences team\\\\n- Partner cross-functionally with employees across marketing, content, and product teams as required.\\\\n- Provided recommendations to streamline and improve the overall email marketing program.\\\\n- Conduct multivariate testing on various aspects, including but not limited to content, segments, subject lines, landing pages, and device optimization to optimize LTV and retention for our key customer segments.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Social Media
- Customer Service
- Email Marketing
- Web Development
- Video Editing
- Photoshop
- Final Cut Pro
- Mac Os X
- Github
- Responsys
- Adobe Photoshop
- Cascading Style Sheets (Css)
- Data Entry
- Public Speaking
- Javascript
- Drupal
- Html
- Os X
- Microsoft Office
- Performing Arts
- Microsoft Excel
- Powerpoint
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