Nicole Callison
Strategic thinker, connecting data to human experiences
- Role
- Senior Strategy and Analytics Analyst at Medallia
- Location
- Columbia, IL, US
- LinkedIn followers
- 500 followers
About Nicole Callison
I ask hard questions, listen harder, and care deeply about experiences people walk away…
Experience
Senior Strategy and Analytics Analyst
Jun 2022 — Present
Led custom research projects from start to finish, including brand tracking, packaging studies, and customer experience analysis- Turned raw data into clear, actionable insights that helped clients make smarter, faster decisions- Analyzed feedback and performance metrics to identify where the customer experience breaks down and how to fix it- Used key driver analysis to uncover what actually drives satisfaction and program success- Worked with transaction and panel data to track brand performance across wallet share, frequency, spend, and penetration- Provided competitive and behavioral insights to help clients stay ahead of shifting consumer trends
Education
Southern Illinois University Edwardsville
Master of Marketing Research
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