Nicole Buchanan
- Role
- Marketing Automation Manager at Intuit
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Nicole Buchanan
Senior-level Digital Marketing Manager with extensive experience combining technology…
Experience
Marketing Automation Manager
Apr 2022 — Present · Atlanta, GA
Assisted in the implementation of a marketing automation campaign that generated a 51% open rate and a test that yielded a 20% application rate over the control group who did not receive the message. The team based the test on research that showed 40% of customers who pay off their term loan will reapply within the first 30 days. Additionally, the campaign showed a $567k incremental lift in loans being funded for customers- Build and implement the architecture of 5 multi-version campaigns per month on Oracle Marketing Cloud’s Eloqua platform to drive customer engagement, retention, and revenue growth- Experience with writing queries to pull data from custom data objects to create unique audiences to target our email campaigns- Utilizing innovative technology such as movable ink to make our email campaigns more personal to our customers to meet our KPI goals- Ability to implement A/B testing to strategically improve key metrics such as open rates, click-through rates, and conversions.
Education
Rhode Island School of Design
Bachelor of Fine Arts (B.F.A.), Photography
2011 — 2015
Brown University
Liberal Arts
2013 — 2013
Paideia School
High School
1999 — 2011
The School of the Art Institute of Chicago
Photography
2010 — 2010
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