Nicole Behne

About Nicole Behne

I\'m proud to work for a company that has been building and earning trust since 1926.Duininck is a fourth-generation, family-owned construction company celebrating 100 years in 2026. We specialize in heavy civil construction, asphalt paving, concrete production, and golf course construction. What makes us different is how we work: vertically integrated, deeply rooted in our communities, and committed to doing the job right.As Chief Marketing Officer, I lead brand, marketing, and communications strategy across our divisions. Right now, I get to do some of the most meaningful work of my career: helping an extraordinary 100-year-old company step into its future and introducing Duininck to the customers and talent who belong in its next chapter.Before joining Duininck, I spent 20+ years as a marketing executive driving brand growth and business transformation across retail, consumer goods, and powersports. I led a turnaround of a $1B business unit, directed a $30M customer experience transformation across 1,400+ North American dealerships at Polaris Industries, and helped grow iconic brands like SPAM.I\'m passionate about building brands that mean something, and right now, that work has never felt more purposeful.

Experience

1. Chief Marketing Officer

   Duininck

   May 2025 — Present

   Duininck is a fourth-generation, family-owned construction company celebrating 100 years in 2026, with four business units spanning heavy civil construction, concrete production, golf course construction, and Texas operations.As CMO, I lead marketing, communications, and brand strategy across all four divisions, charged with bringing four divisions under one brand voice, telling the story of a century of work, and building visibility that matches the company\'s reputation.Centennial storytelling: Leading the strategy and execution of Duininck\'s 100-year anniversary campaign, including a flagship celebration event, media relations, video production, and a full brand rollout across a multi-state, field-based workforce.Brand unification: Driving a cross-divisional brand refresh that brings four distinct business units under one cohesive identity across every audience and channel.Culture and internal communications: Spearheading a new intranet platform designed to strengthen culture and connect employees across divisions and geographies.Audience strategy: Building communications programs for four distinct audiences: employees, potential hires, customers, and the communities where we live and work.

Education

• Northwestern University - Kellogg School of Management

  Kellogg Executive Scholar Certificate

• Iowa State University

  BS