Nicole Becker

Regional Marketing Manager @Pure Barre

Irvine, CA, US

Manage localized marketing strategies and brand partnerships to increase awareness and generate leads‬ across assigned territories‬Develop and execute integrated marketing campaigns, including member challenges, retention efforts,‬ acquisition strategies, and retail promotions‬Create and manage organic content across Instagram, Facebook, YouTube, TikTok, and LinkedIn (3M+‬‭ combined followers), driving brand awareness, engagement, and education—raising engagement rate to‬ 4.31%(industry avg: 1–3%)‬Plan and organize shot lists, film video, record audio, edit, and compile content to ensure high-quality assets‬ support both national and local campaigns‬‬‭Manage Cohley influencer content program to ensure all content delivered is high level, reflecting brand‬ elevation strategies across national and local socials‬‬‭Ensure all creative assets align with brand identity and educational goals for strategic content elevation‬‬‭Write and optimize SEO-focused blog content to increase organic search visibility, boost web traffic, and‬ support lead generation‬‬‭Present brand marketing strategies on weekly national sales calls, sharing visual examples, answering‬ franchisee questions, and aligning on campaign goals

University of Nevada, Reno

Bachelor's degree, Communication, Journalism, and Related Programs

University of Nevada, Reno

Bachelor's degree, Communication, Journalism, and Related Programs, Art