Nicole B.

About Nicole B.

I’m a lifelong content strategizer, writer, editor, and Oxford comma enthusiast, which has led me to a career in content marketing.My specialties include B2B marketing, content strategy, customer advocacy, blog writing, long-form content writing, and copy editing.

Experience

1. Senior Content Marketing Manager

   Dashlane

   Jul 2025 — Present · Milwaukee, WI, US

   Develop and execute Dashlane’s primarily B2B and secondarily B2C content strategy across the buyer journey, personas, industries, and geographies to support both demand generation and brand awareness- Own the content production process—including ideating, outlining, writing, editing, CMS staging, publishing, promoting, and analyzing, depending on the project—for the following types of content: blogs, case studies, e-books, white papers, reports, and one-sheets- Use AI effectively to accelerate the writing stage, then refine and polish the copy myself to deliver more content without sacrificing quality- Identify content insights and gaps based on performance data, competitor research, and business goals, then use that information to build our content calendar- Grow and strengthen our customer advocacy content (case studies, quotes, and reviews) by co-creating Dashlane’s first ever customer advocacy program-Work closely with stakeholders and subject matter experts to ensure content is accurate, aligned with other teams’ efforts, and supporting business goals, including for major go-to-market launches- Manage freelance writer relationships and review their work to ensure consistency in quality and tone with other content- Collaborate with the Web team to optimize the user experience for all content, frequently making adjustments to increase engagement and leads-Manage content library, auditing and updating existing content as needed

Education

• Ohio Wesleyan University

  Bachelor of Arts, English with a writing concentration, minor in journalism

  2012 — 2016

• Lubar College of Business

  Master's of Science, Management with a Marketing Concentration