Nicole Angelica Lucena

WORK HISTORY

EDUCATION

ABOUT NICOLE ANGELICA LUCENA

Nicole is an MBA graduate and marketing professional with 7+ years of work experience delivering results in financial institutions, e-commerce agencies, and CPG companies. She brings a unique blend of data-driven thinking, strategic problem-solving, and people-centered leadership to every role that she takes on. She is building her career at the intersection of marketing and wellbeing, enabling growth for organizations and people. Currently a Senior Associate Product Manager in McCormick, Nicole owns digital shelf content for the company\'s US branded foodservice portfolio, leveraging her expertise with product information management systems and content development to enhance product detail pages and improve customer experience. Prior to McCormick, Nicole gained cross-functional experience through agency and in-house marketing roles in Quanta Digital and Maple Leaf Foods, developing a strong understanding of both client and business needs. This experience was built on an early foundation in Citibank. Beyond her core role, Nicole is a passionate advocate for wellbeing, inclusion, and community-building in the workplace. She holds leadership roles across multiple Employee Resource Groups (ERGs), including serving as Co-Chair of Nour!sh, where she led a 20-member team and launched new initiatives supporting mental health, financial wellness, and employee connection for 300+ colleagues. Nicole also expanded cultural programming through the Asian Diversity Group and led DE & I initiatives in partnership with organizations such as the Canadian Mental Health Association, demonstrating her ability to influence without authority, engage diverse stakeholders, and turn empathy into action. Nicole holds an MBA (Honors, Strategic Marketing specialization) from McMaster University, where she won the Proteus Innovation Competition for developing a commercialization strategy for a novel vitamin D testing method, a BS in Management from Ateneo de Manila University, and a Digital Marketing certificate from York University. Outside of work, Nicole is an avid gamer with 20+ years of experience (RPGs are her favorite), a poetry enthusiast, a self-proclaimed Swiftie, and a dedicated foodie who loves exploring new cultures through travel. She is energized by continuous learning and \"levelling up\" professionally and personally. Nicole is interested in opportunities in CPG/FMCG, retail and distribution, as well as gaming companies. Coffee chats are encouraged, since Nicole is always open to collaboration, mentorship, and meaningful conversations.