Nicolas Montanaro

WORK HISTORY

EDUCATION

ABOUT NICOLAS MONTANARO

Argentinian Copywriter working at Innocean Berlin since April 2022. My career started when I joined Grey Argentina as a 21-year-old Copywriter Intern. Months later, my career restarted when I joined Young & Rubicam Latam, but as an Art Director Intern. This would be the first of many swaps: I have worked as Junior Art Director, Senior Art Director, and Senior Copywriter. Never a Junior Copy, I became a Creative Director. The agency I was working for also made several changes. Once Young & Rubicam Latam, later Dhélet Y&R, and finally Dhélet VMLY & R, it became the regional HUB of the global network. During that time, I worked for three years as a CD, helping win Latin American, European, and global clients. In April 2022, I moved to Berlin to work for the European market, being a little bit closer to it. I didn’t speak the language, and I still don’t. However, I have helped to win Prime Video as a client, launched a car regionally, communicated the world’s first permanent exhibition of the legendary Robert Capa, helped an American brand find its way into football culture, and learned fifteen German words. I have worked for brands such as Hyundai Europe, KIA Europe, Genesis Europe, Telefonica Global, Danone Global, Manscaped, Robert Capa, Movistar, Cruz Roja, Grupo Petersen, Mundo Sano, Arcor, and Turismocity. My work has been recognized in advertising festivals such as Cannes Lions, and one even made it into the Latin American Art Museum of Buenos Aires MALBA. But, most importantly, the first team I hired gifted me a mug that said \"World\'s best CD.\"