Nick Weisenforth

About Nick Weisenforth

Sales Leader | People Builder | CPG Growth StrategistI’m a results-driven commercial leader with 19+ years at Nestlé, one of the world’s most respected CPG organizations. Over my career, I’ve had the privilege of growing brands, expanding distribution, developing talent, and leading teams through constant change in a highly competitive retail landscape.At my core, I’m a people-first leader. I believe strong cultures build strong results. I invest heavily in coaching, mentorship, and development because the best outcomes happen when teams feel trusted, challenged, and inspired. Seeing others grow into larger roles is one of the most rewarding parts of my career. What I Do Best• Build and lead high-performing sales teams• Drive revenue growth, market share, and distribution gains• Translate strategy into execution across national and key accounts• Lead complex negotiations with major retail partners• Align sales, marketing, finance, and supply chain for impact• Develop brands through smart risk-taking and curiosity-led innovationI bring deep expertise in CPG selling, with hands-on experience across multiple categories including frozen meals, frozen pizza, ice cream, baking, coffee, creamer, and confections. I also have strong experience with emerging platforms like eCommerce and omni-channel retail. From managing multi-billion-dollar portfolios to launching new brands and innovations, I’m comfortable operating at both the strategic and execution levels. How I LeadI lead with energy, passion, and accountability. I’m forward-focused, curious by nature, and not afraid to take calculated risks. I value strong stakeholder partnerships and pride myself on navigating complexity while keeping teams aligned and motivated.🤝 What Sets Me Apart• Escalating leadership responsibility across multiple roles and geographies• Proven ability to build brands and businesses simultaneously• Strong financial and business acumen paired with creativity• Trusted partner to retailers, internal teams, and senior leadershipI’m motivated by building something meaningful, developing people, and delivering results that last. If you’re passionate about leadership, growth, and the future of food and CPG, I’m always open to connecting. Let’s start a conversation.

Experience

1. Sales Senior Manager Commercial Development, Meals Division

   Nestlé

   Jan 2023 — Present · Cleveland, OH, US

   In this enterprise-level role, I lead national, channel, and customer-specific go-to-market strategies for Nestlé’s Frozen Meals Brands, translating brand ambition into scalable commercial execution. I partner across marketing, finance, category, supply chain, and insights teams to align pricing, assortment, and promotional strategies while managing a significant trade investment portfolio. My focus centers on accelerating growth, modernizing commercial planning, and building future-ready leadership capability.By accelerating distribution & innovation strategies and sharpening pricing & promotional architecture, I helped drive meaningful gains in both brick-and-mortar and digital channels. I also prioritized talent development, creating structured onboarding and mentorship frameworks that strengthened team performance and succession readiness.Impact Highlights• Increased market share by +50 basis points and eCommerce dollar share by +250 basis points in 2025• Negotiated incremental merchandising support with Walmart and delivered +7.1% distribution gains• Launched a new strategic brand, Vital Pursuit, generating $28M in revenue while expanding reach across new consumer segments• Designed and implemented a best-in-class onboarding program for new commercial hires• Promoted three managers into expanded leadership roles, strengthening organizational bench depthKey Skills: Commercial Strategy, Go-to-Market Execution, Trade Investment Management, Cross-Functional Leadership, Talent Development, Executive Stakeholder Engagement, Pricing Strategy, Distribution Expansion

Education

• Saint Joseph's University

  Future Food Industry Leaders Program

• Cornell University

  Food Executive Program

• Commonwealth University-Bloomsburg

  Bachelor of Science in Business Administration, Marketing & Accounting

Skills

• Nielsen
• Forecasting
• Category Management
• Business Planning
• Merchandising
• Sales Management
• Iri
• Powerpoint
• Pricing
• Account Management
• Promotions
• Key Account Management
• Strategic Planning
• Competitive Analysis
• Negotiation
• Excel
• Key Account Development
• Management
• Grocery
• Ac Nielsen
• Pricing Strategy