Nicolas Ballenilla
Marketing Strategist | 8+ Years Experience across Entertainment, Media & Technology Industries | Cultural Advocate
- Role
- Marketplace & Cultural Intelligence at Paramount
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Nicolas Ballenilla
As a marketing professional, Nic possesses a passion to drive brand strategic initiatives forward and be an advocate for consumers & culture across various industries, with a strong interest in entertainment, music, & tech.
Experience
Marketplace & Cultural Intelligence
May 2022 — Present · New York, NY, US
Analyzed consumer behaviors and use insights to inform client partners marketing strategies and campaign development- Ideated & supported thought leadership studies for ad sales’ client partners by interpreting emerging trends & quantitative data surrounding attitudes and interests shaping the modern content consumption landscape- Assisted ad campaign development for key external client partners via ideation and strategy sessions along with custom tailored insights to capture target audiences- Analyzed content viewership metrics and KPIs to identify opportunities of partnership for client partners under Paramount’s family of brands including MTV, BET, Nickelodeon, and streaming platform Paramount+- Managed research community of consumers to provide internal and external stakeholdersactionable insights based on consumer perceptions of production content and comms messaging for client partners
Education
Rutgers Business School
Bachelor of Science - BS
2016 — 2019
Rutgers Business School
Bachelor of Science - BS
2016 — 2019
Skills
- Project Management
- Microsoft Office
- Teamwork
- Cashiering
- Banking
- Customer Service
- Leadership
- Microsoft Word
- Retail Banking
- Public Speaking
- Microsoft Powerpoint
- Microsoft Excel
- Accounting
- Financial Analysis
- Management
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