Nicolas Trillos
VP - Qualitative at Ahzul
- Role
- Senior Director - Qualitative at Ahzul
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Nicolas Trillos
Market research consultant specializing in Hispanic/American marketing for consumer-driven brands. Employs advanced qualitative research models for consumer insights used in brand-building. Psychology graduate with an M.A. in Spanish/Latin American Literature.
Experience
Senior Director - Qualitative
Nov 2015 — Present · Miami, FL, US
Conduct exploratory studies related to purchasing habits and consumption, image and positioning, satisfaction and assessment packages, and pre-test and post-test advertising- Provide moderation (focus groups, IDIs, ethnographies, online platforms)- Implement research methodologies according to specific clients’ objectives and needs- Design discussion guides and screeners - Analyze and interpret information- Present results to clients and internal teams
Education
Purdue University
Bachelor of Arts (B.A.)
2000 — 2002
Villanova University
Master's degree
2003 — 2005
Skills
- Survey Design
- Research Design
- Qualitative Research
- Quantitative Research
- Focus Groups
- Spanish
- Research
- Advertising Research
- Marketing Research
- Consumer Behaviour
- Market Research
- Customer Insight
- Ethnography
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