Nicolas Bran Melendez

About Nicolas Bran Melendez

Georgetown University alum. Currently a Senior Team Lead at Clutch.co in Washington, D.C. I help businesses maximize their visibility and ROI on Clutch by combining platform insights with a deep understanding of B2B search behavior, competitive positioning, and digital campaign performance.With experience in analyzing buyer intent, search query trends, and supply-demand dynamics across industries and regions, I work closely with service providers to ensure their profiles, content, and paid campaigns are optimized for discovery and conversion. I also provide consultative guidance rooted in data — from profile strategy to ad spend decisions — to help customers better align with how their audience searches, evaluates, and buys.Whether it’s through search marketing tactics, competitive analysis, or helping users understand what drives performance on the platform, I focus on ensuring every touchpoint is an opportunity to grow visibility and win business.

Experience

1. Sr Team Lead, Customer Success

   Clutch

   Oct 2023 — Present · Washington, DC, US

   Clutch is the leading ratings and reviews platform for IT, Marketing and Business service providers. Each month, over a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc Magazine as one of the 500 fastest growing companies in the United States and has been listed as a top 50 startup by LinkedIn. Clutch has received a strategic investment from Susquehanna Growth Equity, a leading growth equity fund that specializes in growth-stage, B2B technology companies.

Education

• International School of Panama

  IB Diploma

  2003 — 2017

• Georgetown University

  Bachelor of Business Administration - BBA, Finance and Operations & Information Management

  2017 — 2021