Nicola Blue

About Nicola Blue

Known as an efficiency operator, I simplify complexity, unlock capacity, and deliver lasting impact—backed by 20+ years of leadership in strategy, transformation, and marketing. I thrive on building scalable systems and operating models that accelerate decision-making and growth, primarily in financial services but with roots in packaged goods that sharpened my customer-first approach. At American Express, I created an in-house global creative agency that delivered $50M+ in annual savings and redesigned brand, planning, and insights into an integrated operating model that boosted agility and engagement across teams worldwide. These initiatives reshaped how marketing, insights, and operations worked together, leaving a lasting enterprise impact. What motivates me most is operating as an efficiency catalyst—empowering leaders and cross-functional teams to accelerate decisions, unlock capacity, and deliver measurable results. Whether embedding customer insights into strategy, designing scalable go-to-market models, or aligning global teams, I bring a mix of strategic vision, operational rigor, and collaborative leadership to drive outcomes that last.

Experience

1. Vice President & General Manager - Head of Global Brand Strategy & Insights

   American Express

   Nov 2023 — Present · New York, NY, US

Education

• London Business School

  Master of Business Administration - MBA

• University of Waterloo

  Bachelor of Science - BS