Nicola B.

About Nicola B.

Nicola is a versatile marketing professional with a passion for media, beauty, and business strategy. As a Trade Marketing Consultant and Monetization Manager, she blends creative insight with analytical thinking to drive growth and impactful go-to-market strategies across consumer and financial sectors.Previously at SEPHORA as Assistant Marketing Manager, she led organic social for a portfolio of 20 luxury brands and supported cross-channel campaigns, sampling, and paid media. Her work consistently merged storytelling with performance to boost brand engagement.Nicola holds a Master’s in Media Studies and Production from Temple University, where she explored the intersection of culture, commerce, and representation in beauty. Her thesis, Fashion Fair in a Fenty World, examined legacy and inclusivity in the cosmetics industry—reflecting her deep understanding of evolving consumer narratives and brand identity.Her journey began at SEPHORA’s Corporate Office through the LEAP Program, where she gained experience in merchandising, supply chain, and brand marketing. From retail to corporate, she’s demonstrated adaptability, creativity, and a drive for innovation.Now in consulting, Nicola helps brands unlock growth and revenue through smart strategy and meaningful connection.

Experience

1. Retail and Trade Marketing Consultant

   Convertable Marketing

   Jun 2025 — Present · Philadelphia, PA, US

Education

• West Chester University of Pennsylvania

  Bachelor's degree, Communications

• Temple University

  Master's degree, Media Studies and Production