Nicola Coppola
Ecommerce Manager @Advihair S.P.A
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WORK HISTORY
Ecommerce Manager @Advihair S.P.A
Bologna, IT
Coordination of all the initiatives to increase the sales-Data analysis (Excel, SQL Queries, Google Analytics tracking) and report on the KPIs, business assessment to develop the Digital Strategy. Coordination of the external agency that implements the Digital Plan along the Customer Journey (Brand Awareness, Traffic, Conversion) via a full range of channels: Display, PPC, SEO, Social Media, Affiliation, Remarketing. Assessment of the performances of the Digital Paid campaigns (ROAS, CPC, Conversion Cost, Quality Score) on Google ADS and Bing-Coordination of the Web development agency to add new features and adds-on and to improve the UX-Segmentation of the customer base with the CRM, set-up of the Automation processes, customer satisfaction surveys, planning and orchestrating the Newsletters-Scouting of for online vendors, agencies or partners for new digital services.
EDUCATION
Università degli Studi di Salerno
Laurea Magistrale LM in Scienze dell'Economia e della Gestione Aziendale, Economia aziendale/manageriale
Università degli Studi di Salerno
Bachelor of Business Administration (B.B.A.), Business/Managerial Economics
Istituto Europeo di Design
Master's degree, Marketing
Scrum Alliance Inc.
Certified Scrum Product Owner, Computer/Information Technology Administration and Management
Egolab srl Roma -
Course of new media planning, Web marketing
ABOUT NICOLA COPPOLA
Global E-commerce Manager at CRLAB.com Digital Strategy for the d2c e-commerce of the Brand with an Omnichannel approach across different countries. Managing the web advertising budget aimed at the brand building. Coordinaton of the Magento developers and the Web Marketing Agency (Google ADS, Facebook, Instagram). Startup and management of the Affiliate network, of the Customer Care office, coordination for the Content planned activities-Ecommerce Manager in Vitamincenter.it. Coordination of outsourced Agencies (Magento 2 Enterprise Developers, Web Marketing, AWS Hosting) for an high volume of transactions E-commerce-Senior Digital Project Manager at Primi Sui Motori S.p.A, Modena, Italy-Management of about 80 customers accounts per year for Digital Projects (SEO, PPC, Magento eCommerce, Mobile, Social), for a customer portfolio of 2 Million € -Inception and requirement definition, wireframes, execution and following up of digital projects, in order to optimize costs, quality, scope and time -Coordination of internal or outsourced cross-functional teams (Design, Developers, SEO, PPC, Social), eCommerce analysis for sales & navigation optimization -Management and coaching of junior project managers -Business development support @@ PERSONAL SKILLS ->-Problem-solving and decision-maker attitude, prioritization of issues -Team player and can do attitude, able to work on own initiative -Strong relationship-building skills and strong cultural awareness @@ IT KNOWLEDGE ->-Scrum Product Owner and Prince2 Practitioner Certified-Internet marketing: Google Adwords and FB ads (SEA), search engine optimization (SEO), Google Analytics, Google Webmaster Tools, social media, web communication (neuromarketing, usability, web brand identity, look & feel). Blockchain framework Hyperledger Fabric 2 (Linux/IBM)-Client-Side languages: HTML 5, CSS, Javascript, JQuery, Responsive Layouts -Server-side languages: PHP5, XSL, XSLT, ASP -Server-client standards: XML, SOAP, JSON, Ajax -Paradigms for web developers: OOP UML, Agile/SCRUM, Prince2-Projects: JIRA, Confluence, Microsoft Project -Web server application: Apache2, Microsoft IIS -Database: MySql, MS SQL Server, Microsoft Access -CMS Open Source: Laravel, Joomla, Wordpress, Moodle -E-commerce: Magento, VirtueMart for Joomla -Enterprise CMS: BroadVision, IBM LWWCM-Software for web editing: Dreamweaver, Flash, Photoshop -O.S. Windows, CentOS, Mac OS, Windows 8, MS Dynamics -Software SOHO: Microsoft Office, Pencil Project, Trello
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