Nicola McGregor
Global Government and Infrastructure Senior Marketing Manager @EY
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WORK HISTORY
Global Government and Infrastructure Senior Marketing Manager @EY
EDUCATION
Anglia Ruskin University
BA (Hons), German and Spanish
SKILLS
ABOUT NICOLA MCGREGOR
Delivered market intelligence and marketing services for national and international brands; spearheaded the development of competitor intelligence functions- Led research projects to deliver insights and recommendations to partners/business leaders on new service development, business strategy, marketing and business planning- Managed and delivered end-to-end marketing campaigns utilising internal and external communications, social media, video production- Solid relationship management experience - locally and globally – with key stakeholders, agencies, suppliers- Mentored and managed junior executivesSpecialties- Gather and analyse information from a variety of sources to identify trends, competitive positioning, market developments, client strategies- Create and implement marketing campaigns using a range of communication channels- Writing newsletters, reports, web content and other communications in clear english- Mentoring and coaching- Managing client and supplier relationships
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