Nicola Benjamin
Partnerships Manager @Sweet Squared
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WORK HISTORY
Partnerships Manager @Sweet Squared
East Midlands, GB
EDUCATION
Sir graham belfour stafford
Hair, Management
ABOUT NICOLA BENJAMIN
With over 20 years in the hair and beauty industry, I bring a rich blend of frontline salon experience and high-level account management expertise with globally renowned brands like GHD, Wella. I’ve worked across wholesale, professional, and retail channels, always with a deep understanding of the craft, the customer, and the culture of hair.My approach is grounded in passion, positivity, and purpose. I’m not just results-driven—I’m energy-driven. I believe in the power of manifestation and mindset, and I carry that into every professional relationship I build and every project I lead. My work ethic is shaped by hands-on salon experience and sharpened by the strategic demands of working with major accounts.I thrive in spaces that are creative, values-led, and fast-moving—where brand, artistry, and customer experience come together.
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