Nicola Ambrogio

WORK HISTORY

EDUCATION

ABOUT NICOLA AMBROGIO

Always in pursuit of user happiness.Leading web-based conversion rate optimization program & ARPU-driven initiatives at Questrade. Achieved 2025 targets in 3 months.Optimization program build at Autodesk designed to enable data-driven investment & content decisions. Includes an a/b test resulting in a +37% e-commerce sales lift from content enhancements on a top Media & Entertainment product page and a +30% lift in orders to the top Architecture, Engineering and Construction product from a product card optimization test. Co-leading the development of a robust content performance measurement methodology, Power BI strategy and a/b testing pipeline for content performance optimizations. Leading initiatives engineered to drive revenue growth through content and beyond. Directly managing a data architect as part of data strategy.I specialize in building optimization programs designed to enable data-driven investment decisions. With a strong focus on e-commerce, I develop robust measurement methodologies, Power BI strategies, and A/B testing pipelines that drive revenue growth through data-informed content strategies and beyond.As a digital analytics professional, I enable experiences built by data and characterized by intuition. My certifications span Adobe Analytics, Google Ads, Google Analytics, and BrainStation programs in Data Analytics, UX Design, Google Analytics, and SEO & SEM. I leverage tools like Adobe Analytics and SEMrush to uncover actionable insights and deliver impactful solutions.Previously, I served as a Policy Intern for Federal Ministers of Finance and am a proud recipient of the Rising Youth grant. I am also an entrepreneur within Toronto Metropolitan University’s Innovation Boost Zone.Areas of Expertise:Product marketing. SaaS marketing. Optimizing content for both search and conversion. Funnel analysis. FinTech, A/B Testing, Conversion Rate Optimization (CRO), SQL, Alteryx, BigQuery, Data Visualization, User Experience Research, Adobe Analytics, Persona Creation, Change Management, Business Development, Email Marketing, Quantitative Research, Web Strategy, e-Commerce, Web Performance Analytics, UX, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).Parfaitement bilingue.