Nico Cabral

About Nico Cabral

Marketing leader with over 20 years of experience leading cross-functional marketing, creative and technical teams through campaign strategy and design, corporate rebrands, price increases, global product launches, client lifecycle and retention strategies in the B2B and B2C space. I have excelled at keeping the train running at full steam while we successfully lay down the tracks ahead, then analyzing and evolving the process to iterate and scale a successful launch.Throughout my 20+ years in the industry, I\'ve managed the growth and development of global brands by leveraging my expertise in content marketing, social media, digital strategy, advertising, team/agency management, print, web development and e-commerce. I always look for new ways to challenge my abilities to implement and measure successful marketing strategies, maximize ROI, adapt to new obstacles, utilize strong team interaction and elevate market awareness.Specialties/Skills: B2B & B2C Marketing Strategy, Product GTM Strategy, Brand Management, Team & Project Management, Account Management, Vendor & Agency Management, Asset Management, Creative Services, Digital/Online Marketing & Promotions, Social Media Strategy, Brand Partnership Development, Design and Execution of Creative and Marketing Communications, Product Marketing, Event Marketing, SKU Management, Cost and ROI Analysis, KPI Metrics Analysis.Technology: PC & MAC (preferred): Hubspot, Slack, Google Workspace, Base Camp, Adobe Creative Suite (mainly Photoshop, Illustrator, InDesign, Premiere), Lucidchart, Miro, Zoom, GoToMeeting, MS Office Suite: Word, Excel, PowerPoint, Outlook. Social Media: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TiktokWeb/E-commerce: Shopify, Magento, Wordpress, Amazon, Ebay, Paypal

Experience

1. Head of Marketing

   Management One

   Oct 2025 — Present

   After previously building the marketing foundation at Management One from the ground up in 2019, I’ve rejoined the company to lead our next phase of growth and realignment. My focus is to revitalize our brand narrative, optimize our go-to-market strategy, and reconnect with the independent retail community that defines who we are.As Head of Marketing, I’m guiding the organization back toward the data-driven, customer-centric model that fueled our strongest years. As before, I am balancing strategic vision with hands-on execution to refine our demand generation engine, rebuild synergistic partnerships throughout the industry and ensure our voice once again resonates as the trusted authority in indie retail consulting and technology.I’m excited to lead the efforts in reigniting the momentum we built before, but this time, with sharper focus, a galvanized team of experts and a renewed commitment to helping independent retailers thrive.

Education

• California State University, Los Angeles

  Bachelor of Arts (B.A.), Art- Graphic Design

  2000 — 2002

• Napa Valley College

  Associate of Arts (A.A.), Arts & Humanities; Social Sciences

  1997 — 1999

• College of Marin

  Cert, Multimedia Studies

  1999 — 2000

• Napa Valley College

  AA, General Education

  1997 — 1999