Niclas Hulting

WORK HISTORY

EDUCATION

SKILLS

ABOUT NICLAS HULTING

I’m a media strategist and data-driven marketer with 15+ years of experience helping brands turn complexity into clarity. My background spans agency leadership, digital innovation, research, analytics, and full-funnel media planning—giving me a unique ability to connect insights, technology, and human behavior into a cohesive strategy.I’m at my best when building teams, modernizing processes, and creating systems that unlock better outcomes for clients. Whether it’s elevating media performance, refining operations, or introducing new tools and automation, I’m driven by one goal: helping organizations make smarter decisions, faster.I’ve worked across higher education, consumer goods, retail, home improvement, purpose-driven brands, and franchise marketing—always with a focus on transparency, accountability, and meaningful impact- Leading a multidisciplinary media team with 50+ years of combined experience across traditional and digital channels- Accelerating modernization of Asher’s media practice through improved analytics, automation, and technology integration- Strengthening strategic planning by aligning audience insights, channel performance, and brand goals into clear media architecture- Enhancing operational efficiency by standardizing workflows, measurement frameworks, and cross-team collaboration- Guiding franchise, QSR, purpose-driven, and multi-location brands toward more accountable, performance-driven media investments.If you’re passionate about modern media, data-forward decision making, or building stronger brand systems, I’d love to connect.