Peart-Laschever

About Peart-Laschever

Nic is a Chicago-based Marketing Director and Graphic Designer with a passion for building stories that resonate visually, strategically, and emotionally. They recently moved to Chicago from Boston with their wife, who was accepted into the Lyric Opera of Chicago\'s Ryan Opera Center.Currently leading marketing and audience engagement at Boston Baroque, Nic shapes brand identity, digital strategy, and audience development for one of the country\'s leading period-instrument ensembles. Their work is grounded in research and designed to be bold, captivating, and aligned with the organization\'s mission.With roots in theatrical set design, Nic brings a unique perspective to marketing, thinking spatially, conceptually, and always with the big picture in mind. Whether developing a campaign or a concert program, they approach each project like a stage setting the scene, drawing the eye, and guiding the audience experience.Their background in graphic design adds another layer: a deep respect for typography, composition, and visual clarity, backed by research and driven by story. Each design choice is intentional, and each campaign reflects a brand\'s values and voice.A lifelong advocate for the performing arts, Nic is deeply committed to sustaining and expanding the classical music world. Their work is not just about selling tickets — it\'s about growing audiences, amplifying artists, and ensuring that timeless music continues to connect with modern lives.

Experience

1. Director of Marketing and Audience Development

   Boston Baroque

   Oct 2024 — Present

   Key Achievements• Increased ticket-related revenue by 10% year over year, with Messiah achieving its highest ticket sales and revenue since 2016, up 24%.• Executed a social media campaign that drove 132% follower growth (12.1K → 28.1K) within 2 months.• Produced a social media post that went viral, achieving 3M views, 252K likes, and 80K shares.Role Overview• Developed and executed comprehensive marketing strategies to increase audience engagement, ticket sales, and donor support.• Managed marketing budgets to support organizational growth.• Revamped social media strategy to prioritize value-based content, shifting to a 70/30 balance between engagement-driven posts and advertising.• Managed all aspects of branding, public relations, and digital advertising.• Analyzed audience data and market trends to refine marketing strategies.

Education

• International Baccalaureate

  Diploma of Education

  2009 — 2011

• Smith College

  Bachelor of Arts - BA, Theater and Art

• School of the Museum of Fine Arts

  Certificate Program , Graphic Design

• Suffolk University

  Master of Arts - MA, Communication - Integrated Marketing Communication