Nicky Kapila

About Nicky Kapila

Guiding Furious Digital Marketers, our transformation has been profound, evolving from mere web presence to a digital marketing leader. The organization thrives on a strategic vision that embraces branding, PPC, and Facebook Ads to revolutionize customer engagement and experience. Our approach ensures each campaign exemplifies creativity and precision, setting industry benchmarks in digital execution.The team\'s prowess in analytics and performance marketing has been pivotal, enabling clients to surpass their ambitions. As we steer through the digital realm, our mission remains: to harness innovative techniques and drive impeccable campaign performance, solidifying our stature in the digital marketing sphere with over a decade of dedicated leadership.

Experience

1. Chief Executive Officer

   Furious Digital Marketers

   Aug 2012 — Present · New Delhi, IN

   Defined global vision and strategy in support of business, marketing and technology goals. Built a high performing, cross-disciplined team responsible for customer experience & engagement, inbound & performance marketing, product marketing, website design & development, campaign management, analytics, Ecommerce, social, UX, design and A/B testing. Internal digital evangelist for emerging trends, best practices and global digital brand standards. Ran media and operations budget, managed agency relationships, negotiated technology partnerships and guided application development, infrastructure and platform implementation.Transformed a tactical web marketing team into a cross-functional team of subject matter experts, implementing strategic planning, analytics, performance marketing, search, A/B testing and regional partnership practices.Directed strategy and launch of global site redesign, lifting organic visits by 52%, engagement by 48% and user satisfaction by 12%.Developed cross-channel digital campaigns eclipsing engagement goals by 25% and delivering on revenue and brand targets.Drove strategy and execution for digital brand campaign, outperforming engagement goals by 30% and traffic by 633%.Increased global efficiency by creating engagement model with field marketing, sales, IT and 3rd party agencies & vendors.Led company’s first direct-to-consumer product launch, driving the go-to-market plan and Ecommerce implementation.Deployed company’s first digital asset management platform, adopted by 60% of target users within 90 days of launch.

Education

• Manipal University Jaipur

  Master of Business Administration - MBA

  2001 — 2002