Nicky Buss

Global Planning Director @VML

London, GB

Leading global strategic planning for Unilever, for VML and WPP, across all Beauty & Wellbeing brands (Dove Hair & Skin, Vaseline, Sunsilk, Ponds, Clear, Tresemmé & Simple), developing integrated marketing communications to drive growth. Campaigns including brand/purpose, social & influencer, commerce, CX/data and inclusive design. Pitched and won WPP Beauty Collective, Seventh Generation global expansion, Rexona/Degree US & APAC and Lux Hair.Global Strategy Lead on IKEA and LYCRAPreviously Global Strategy lead on Shell brand & cleaner energy communication (USA, UK, Netherlands, Brazil, India, Australia).Global Strategy Director on Rolex, JWT: Strategic & thought leadership across all of Rolex’s communications, including their pieces of communication a year, sports sponsorship (golf, tennis and motorsport), their partnership with the Oscars & The Academy of Motion Pictures, and their philanthropic activity including longstanding support of environmental projects and the arts. Thought leadership on luxury brands, pitched and won De Beers assignments, YSL and Chanel.Awards: Cannes Titanium for Vaseline Verified; Grand Prix Innovation for Degree Inclusive