Nicky Barnicott
Product Marketing Specialist @PayPal
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WORK HISTORY
Product Marketing Specialist @PayPal
London, GB
EDUCATION
Henley Business School
PCEC, Executive Coaching
Northumbria University
BSc(Hons), Psychology
Lancaster University
MBA, Business Administration and Management, General
SKILLS
ABOUT NICKY BARNICOTT
I’m a Product Positioning specialist, helping to clarify and connect customers’ understanding of product benefits and ROI to drive growth. For the previous ten years, I was a Revenue Enablement and Effectiveness leader with a track record of aligning Sales, GTM, and Product to accelerate growth across global markets. I’ve built technology enablement programs that improve sales productivity, sharpen value positioning, and deliver measurable revenue impact.I thrive by helping commercial teams turn complexity into clarity, and by empowering teams to scale impact through strong GTM alignment and pragmatic plans that focus on sustainable adoption. Recent Impact Highlights: Sales Readiness: Designed and launched international go-to-market plays that connected product innovation with compelling customer narratives, driving 50% faster adoption across 10+ markets and sellersPositioning Enablement: Built and rolled out sales playbooks, pitch frameworks, and customer-centric storytelling programs that increased win rates by 10% and improved executive engagement in strategic accounts. These included sales and QBR Pitch Clinics and programmatic Sales Plays.Systems Integration: Implemented enablement and RevOps technologies across Gong, Seismic, Loop and MindTickle to streamline workflows, reduce seller admin time by 75%, and refocus teams on value-creating activities.I am also a L7 trained Executive Coach, offering professional coaching through my own private practiceBased in London, originally from Northern Ireland.I bring global perspective, cross-functional range, and a pragmatic, outcome-focused approach
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