Nick White
Strategic Sales & Operations Leader • Revenue Strategy • CRM Optimization • Sales Ops • Market Insights • Forecasting • Pricing Strategy • Data Analytics • Growth • Sales Performance • Cross-Functional Leadership
- Role
- Director, Operations Analytics at Lewis Services | 100% Employee-Owned
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Nick White
About Strategic Sales and Operations Leader with hands-on experience guiding sales execution, CRM optimization, and data-driven strategy across commercial and enterprise environments. I specialize in integrating customer data, aligning pricing and sales frameworks, and building scalable operations to support market growth. My background includes leading cross-functional teams, unifying departmental strategy, and advising executive leadership on performance metrics, forecasting, and organizational development. With a practical approach to analytics and system improvement, I support long-term commercial goals with operational clarity and integrated planning. Areas of Expertise Sales Operations Leadership • Revenue & Growth Strategy • CRM Design & System Integration • Cross-Functional Team Leadership • Market Intelligence & Strategic Insights • Pricing & Margin Strategy • KPI & Sales Performance Reporting • Business Planning & Forecast Modeling • ERP Data Alignment • Customer Segmentation & Behavior Analysis • Quote-to-Order Pipeline Optimization • Budget Management & P&L Oversight • Team Development & Succession Planning • M&A Advisory Support • Scalable Process Design • and more… Key Highlights Improved pricing accuracy and quote effectiveness with a margin-based model aligned to hit rate trends. Increased team alignment and operational efficiency after consolidating five departments into one integrated unit. Enhanced CRM usability and reporting capabilities with a complete transition from legacy tools to Microsoft Dynamics. Elevated sales rep performance and onboarding outcomes after redesigning hiring, training, and commission structures. Expanded leadership visibility into sales pipeline with a quote-to-order tracking system supporting strategic adjustments.
Experience
Director, Operations Analytics
Lewis Services | 100% Employee-Owned
Oct 2025 — Present
Education
Kent State University
Master of Business Administration (M.B.A.)
2015 — 2019
Kent State University
Bachelor of Business Administration - BBA, Marketing
2001 — 2006
Kent State University
Bachelor of Business Administration - BBA, Economics
2006 — 2007
Kent State University
Master of Arts (M.A.), Economics
2008 — 2009
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