Nick Smith
Director Category Management @The J.M. Smucker Co.
Signup · Get unlimited contacts
WORK HISTORY
Director Category Management @The J.M. Smucker Co.
Chicago, IL, US
As Director of Category Management, I lead strategy across high-impact retail partners including Kroger, Dollar General, HEB, Meijer, Target, and 7-Eleven. My role spans leadership, analytics, and collaboration across the sales and marketing ecosystem- Lead a 4-person team overseeing category strategy across the Grocery, Mass, and Dollar channels- Regularly present insights and guidance to senior leadership and C-suite decision-makers at J.M. Smucker- Developed and maintained custom reporting tools to track SKU distribution, pricing effectiveness, and promotional ROI- Delivered actionable insights using platforms like 84.51, OneScreen, Nielsen, Circana, and 1010data- Partnered with Acosta and internal teams to ensure consistent retail execution and category growth- Recognized with back-to-back Category Captain of the Year awards (2022, 2023) and Golden Twinkie Awards (2023, 2024).
EDUCATION
Miami University
Bachelor's degree, Marketing
ABOUT NICK SMITH
I\'m a category management executive with over 15 years of experience growing brands and driving customer-focused strategies across leading CPG companies including J.M. Smucker, Hostess, Mars Wrigley, and Nestlé Purina.I specialize in transforming retail performance by turning insights into action. My strengths include multi-channel strategy (Grocery, Dollar, Mass, C-Store), team leadership, and collaboration across sales, marketing, and insights.At Hostess Brands, I’ve supported national retailers with assortment, pricing, and promotional strategies using tools like Nielsen, Circana, 1010data, and 84.51. I’ve also earned back-to-back Category Captain awards and the Golden Twinkie award for cross-functional leadership.I love building strong teams, telling stories through data, and aligning brand goals with customer success. Let’s connect if you’re in the CPG space, shopper insights, or just passionate about the power of a good planogram.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.