Nick Rodriguez

About Nick Rodriguez

I am a Senior Product Marketing Manager at Cox Communications, with over 10+ years of experience in the telecommunications industry and a PMC Level IV certification from the Pragmatic Institute. I specialize in developing and executing innovative solutions for managed and hosted services, such as security, colocation, and premium support. My core competencies include product value proposition and positioning, go-to-market strategy and execution, product launch planning and management, and pricing and bundling optimization.In my current role, I collaborate with cross-functional teams to leverage segmentation models and identify growth and retention opportunities for the commercial business segment. I create end-to-end plans, messaging tactics, and programs to achieve product and organizational goals. I also lead product marketing launch efforts for new products and enhancements, ensuring alignment and support across product, marketing, insights, sales, and services stakeholders. Some of my recent achievements include launching and maintaining new product introductions and enhancements for Cox Business Security Solutions, Colocation, and other Managed/Hosted services; developing and executing bundled growth strategies; and pricing products and features to optimize profitability and user experience. I am driven by the mission of empowering businesses with reliable, secure, and scalable solutions that meet their evolving needs and challenges. I value collaboration, diversity, and creativity, and I strive to bring these qualities to every project and team I work with.

Experience

1. Senior National Product Marketing Manager of Go to Market

   Cox Communications

   Jan 2024 — Present · Omaha, NE, US

   Leads the development of product marketing strategies and programs for all products including bundles/packages and works closely with the analytics teams to leverage segmentation models to identify growth and retention opportunities.• Leads the development of optimal packaging and positioning strategies for the product portfolio and participates in defining and communicating the core value proposition. • Leads cross-functional efforts to execute those plans across Product, Marketing, Insights, Sales and Services stakeholder.• Identifies and implements process improvements and necessary tools to streamline team deliverables.• Manages agencies and/or vendors contracted to assist in the value proposition development and innovation.• Creates end to end plans, messaging tactics and programs to obtain product and organizational goals.• Leads product marketing launch planning efforts for new products and enhancements, effectively managing the cross-functional execution of the plan.• Identifies, defines and validates the product value propositions, working with marketing, sales, product partners; set customer requirements, supports the development of revenue models and business cases.• Ensures identified customer needs continue to be addressed as propositions are being built by working cross functionally with stakeholders throughout the organization. • Leads product bundling/packaging testing and validation efforts, in collaboration with Marketing Analytics, Insights, and Pricing teams.• Leads programs, products & projects through the Cox organization, ensuring that they move forward quickly and effectively; works closely with marketing to achieve flawless execution.

Education

• Bellevue University

  Bachelor of Science (B.S.)

Skills

• Powerpoint
• Marketing
• Team Building
• Fundraising
• Social Networking
• Editing
• Customer Service
• Microsoft Office
• Teamwork
• Art