Nick Rocha

WORK HISTORY

EDUCATION

ABOUT NICK ROCHA

Most recently as Director of New Product Commercialization at a $9B packaging company, I bring 15+ years of experience at the intersection of sales strategy, customer partnerships, and team development. Colleagues often describe me as someone who’s grounded, forward-thinking, and people-first—which has helped me lead major product launches, energize cross-functional teams, and shift outdated sales systems into modern engines of growth.Over the years, I’ve worked with some of the most recognizable brands in the world—PepsiCo, Kellogg’s, McDonald’s, Nestlé and many more—guiding innovation from whiteboard to store shelf. I’ve driven multi-million dollar product launches, expanded opportunity pipelines into the billions, and led commercial enablement efforts for a large sales division spanning 150+ team members in a traditionally change-resistant industry. Key highlights include:• Led cross-functional go-to-market strategy for a first-to-market fiber solution, resulting in $130M+ funnel.• Negotiated a 12% margin boost on a $50M contract, turning value into long-term retention.• Supported a team of 14 (4 direct, 10 indirect) and helped multiple team members earn promotions.I’m at my best when bridging legacy and future—making sense of the noise, coaching others through change, and building strategies that actually work. My passion for team leadership and excellence in commercial execution fuels my drive to continually push the boundaries of what is possible in business.