Nick Pistone
Digital Marketing Analytics Lead @Bixal
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WORK HISTORY
Digital Marketing Analytics Lead @Bixal
Washington, DC, US
Develop SEO strategies to help government agencies move from supply-driven content to demand-driven content that addresses the problems their users are trying to solve-Use technical site audits to identify discoverability and usability issues and help clients show up in search and create accessible digital experiences for their users-Create analytics processes and guides to increase capacity and establish consistent standards of excellence-Design and implement data collection systems to gain insights around key performance indicators-Visualize data in dashboards to give stakeholders 24/7 access to curated information and actionable insights-Mentor two analysts and support their work across multiple projects-Advance company thought leadership by presenting at conferences and writing blogs-Work with procurement specialists and subject matter experts to write proposals and win new contracts
EDUCATION
Bucknell University
Bachelor of Arts (B.A.), Psychology and Spanish
ABOUT NICK PISTONE
As an analyst, I use data to help clients see the big picture and focus on the most important change drivers. As a Search Engine Optimization (SEO) Consultant, I help clients align their content and site architecture with their audience\'s search intent, helping them get their content in front of their target users. I also have experience in and am passionate about education, culture, and the environment.
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