Nickolas Wyatt

About Nickolas Wyatt

Visionary marketing operations and digital marketing leader with over 17 years of experience driving global transformation across enterprise organizations. Proven expertise in integrating people, processes, and technology to optimize marketing performance and scale revenue growth. Recognized for orchestrating cross-functional alignment between IT, product, and global marketing teams to modernize platforms, operationalize AI, and accelerate demand generation.Leader of digital marketing initiatives spanning ABM, SEO/SEM, email marketing, and social advertising, delivering measurable growth and efficiency across the marketing funnel. A builder and innovator—architecting robust marketing technology ecosystems, implementing automation, and enabling data-driven decision-making that enhances customer engagement, productivity, and marketing ROI.Core Competencies:MarTech Strategy • AI & Automation • ABM & Demand Generation • Digital Marketing • SEO/SEM • Email Marketing • Social Advertising • Marketing Operations • CRM & Marketing Automation • Global Enablement • Funnel Optimization • Analytics • Process Governance • A/B Testing • Leadership Development

Experience

1. Senior Director Marketing Operations and Digital Marketing

   Aras Corporation

   Jan 2024 — Present

   Summary: Leads global marketing operations, digital strategy, SEO, ABM, and marketing technology innovation. Oversees MarTech architecture, digital marketing, analytics, and AI implementation to scale growth and improve efficiency. Partners cross-functionally to align marketing execution and demand generation with corporate objectives- Built a multi-tiered ABM strategy, delivering targeted experiences across verticals, segments, and deal stages- Achieved 30% YoY growth in Top-of-Funnel Demand Generation through integrated paid media, SEO, and content optimization strategies- Architected the Aras Online Community Roadmap, unifying Khoros Community, Thought Industries LMS, documentation, and customer identity management to create a cohesive customer experience ecosystem- Implemented AI-driven SDR and chatbot programs via Qualified, improving MQL-to-meeting conversion rates and delivering real-time engagement insights- Deployed Outreach to unify global prospecting efforts, automate sequences, and improve multi-channel campaign orchestration- Partnered cross-functionally with Product, IT, and Sales to ensure seamless integration and adoption of marketing technology tools, enhancing operational scalability- Championed responsible AI adoption, implementing governance and pilot use cases across the marketing funnel- Led and developed a high-performing, cross-regional team across operations, web, analytics, and digital marketing.

Education

• Liberty University

  Bachelor’s Degree, Business and Computational Sciences

  2012 — 2014

• University of South Florida

  Business Management

  2010 — 2011

• University of Tennessee, Knoxville

  Mechanical Engineering

  1999 — 2002

Skills

• Silverpop
• Marketing Operations
• Camtasia
• Event Management
• Leadership
• Multi-Channel Marketing
• Customer Relationship Management (Crm)
• Public Speaking
• Email Strategy
• Web Analytics
• Online Marketing
• Lead Generation
• Netsuite
• Digital Marketing
• Marketing Automation
• Photoshop
• Marketing
• Direct Mail
• Microsoft Excel
• Silverpop Engage
• Marketing Strategy
• Landing Page Optimization
• Sales
• Email Marketing
• Direct Marketing
• Crm
• Management
• Business-to-Business (B2b)
• B2b Marketing
• Web Design