Nick Ellis

WORK HISTORY

EDUCATION

SKILLS

ABOUT NICK ELLIS

As Managing Director of Theorycraft Marketing, I’ve led the growth of the agency into a global leader in gaming and entertainment marketing, partnering with some of the world’s most ambitious developers and publishers.Under my leadership, Theorycraft has delivered record-breaking campaigns across both mobile and PC/console, directly securing multimillion-dollar partnerships and helping scale titles to worldwide success - including Last War: Survival, which became the #1 top-grossing mobile game globally, as well as major launches such as Frostpunk 2, Vermintide 2, Sniper: Ghost Warrior Contracts, and Jurassic World Aftermath. Notably, I led the award-winning celebrity campaign with Antony Starr for Last War: Survival, demonstrating our expertise in global celebrity and brand collaborations.I specialise in data-driven user acquisition, influencer strategy, and global go-to-market planning, bridging creative insight with commercial results. From indie studios to publishers and global brands, I’ve helped clients navigate Western markets, shape brand identity, and achieve measurable growth through innovative, performance-led campaigns.I’m honoured to be a BAFTA member and have been invited to speak at world-renowned conferences, including Pocket Gamer Connects Shanghai, Gamescom, and Devcom, sharing insights on gaming marketing, celebrity collaborations, and global user acquisition strategies.With a background in scaling digital startups and a passion for storytelling through games and brands, my focus remains on driving growth, fostering collaboration, and elevating the creative and commercial standards of game marketing worldwide.