Nick Edwards

Director, Market Access Marketing @Taiho Oncology, Inc.

Princeton, NJ, US

Lead the development and execution of market access strategy and business planning for all Taiho Oncology pipeline and commercial assets across all US market access segments. • Collaborate with internal cross-functional partners including HEOR, Legal, Marketing, Market Research, Medical Affairs and Sales to capture relevant account insights, identify gaps, develop compelling value propositions, and ensure field-based teams are equipped with the appropriate tools and support. • Establish Population-Based Decision Maker (PBDM) engagement plans with Market Access Leadership Team to support payer education, facilitate market access related advisory boards, conduct payer landscape analyses and drive payer messaging and access pull-through tactics.• Develop and deliver print materials, presentations, websites and media to communicate core messages aligned to fulfilling customer clinical and economic information needs.• Assumes primary responsibility of overall market access communications budget development, management and adherence to target goals. • Manages all agency partnerships to ensure execution and budget management.• Partners with Promotional Review Committee (PRC) to ensure development of compliant materials and champion all market access department pieces through review and approval process.

The University of North Carolina at Chapel Hill

Bachelor of Arts - BA, Communication Studies/Interpersonal and Organizational Communication

University of Maryland - Robert H. Smith School of Business

Master of Business Administration - MBA