Nick Lorenzo
Research | Consumer Insights | Data Analysis | Customer Success
- Role
- Ecommerce Product Insights Analyst, Voice of Customer at Royal Caribbean Group
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Nick Lorenzo
Results-driven Research Analyst with a demonstrated ability to translate complex data into actionable insights that drive business growth. At NBCUniversal Telemundo Enterprises, I managed over 10 primary research projects, utilizing both qualitative and quantitative methodologies to craft materials such as focus group guides and survey questionnaires. My expertise in data storytelling enabled me to transform Excel visualizations into compelling presentations, providing strategic recommendations for stakeholders. I excelled in analyzing results and conducting visualizations to deliver insights that shaped Telemundo’s entertainment programming and marketing strategies.As a Consumer Insights Analyst on the Client Solutions Team at Whip Media, I advised international media organizations on leveraging analytics from over 28 million consumers globally. I managed 40+ market surveys, yielding valuable insights that informed strategic business decisions for clients like Sony Pictures Entertainment. My efforts contributed to significant client success, with clients leveraging our insights to enhance their programming and marketing efforts, ultimately driving their strategic decision-making and overall satisfaction.In addition to my research roles, I served as a Sales Development Representative at Whip Media, leading targeted sales campaigns to engage potential clients and drive revenue across the United States and Latin America. These initiatives contributed to in annual recurring revenue. I incorporated data storytelling in sales campaigns, partnering with the data client solutions team to surface key consumer insights and ultimately earning a promotion to the Client Solutions team. Passionate about using data to create compelling narratives that drive action and impact. I am committed to fostering collaboration, driving innovation, and championing diversity in every endeavor.
Experience
Ecommerce Product Insights Analyst, Voice of Customer
Jun 2025 — Present · Miami, FL, US
Spearheaded the successful launch of the Silversea eCommerce survey program, establishing a scalable Voice of Customer framework to drive thought leadership and enable the unprecedented comparison of customer sentiment across RCG. • Own weekly eCommerce reporting for Royal Caribbean, Celebrity, and Silversea using Medallia, surfacing KPI trends, consumer insights, and site issues for key stakeholders to inform product strategy and optimization. • Streamline issue resolution across all three RCG brands by leading weekly cross-functional meetings with Product Operations, expediting tickets and improving the end-to-end customer experience.
Education
FIE: Foundation for International Education
Study Abroad, International Business and Culture
2019 — 2019
University of Florida - Warrington College of Business
Bachelor of Arts - BA, Business Administration and Management, General
University of Florida - Warrington College of Business
Master of Science - MS, Marketing
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