Nick Kroshus
Product Marketing Leader | AI & Enterprise GTM | Positioning & Enablement | Team Builder
- Role
- Director of Product Marketing at Linkedin
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Nick Kroshus
I build and scale enterprise marketing organizations that translate complex technology - including AI - into clear narrative, revenue growth, and sales confidence.Most recently at LinkedIn, I led a 25+ person team driving go-to-market strategy across major solution launches, aligning product, sales, and marketing to accelerate adoption and measurable ROI.My focus:• Building repeatable GTM systems, not one-off launches• Turning AI innovation into enterprise-ready messaging• Equipping sales to win in competitive markets• Developing high-performing PMM teamsI\'m especially drawn to companies navigating the shift from AI experimentation to production-scale impact — where positioning, orchestration, and trust narratives determine who wins.Berkeley Haas MBA. Minnesota native. Always happy to connect.
Experience
Director of Product Marketing
Aug 2021 — Present · San Francisco, CA, US
Lead a team of 25+ marketers and proposal managers responsible for developing and executing the go to market strategy for new solutions, narratives and product launches.• Develop go-to-market plans across LinkedIn\'s portfolio, working cross-functionally to prioritize product launches based on market research, ensure clear & consistent messaging of the value proposition to partners & customers, and align Sales and Customer Success collateral and processes to highlight the ROI realized.• Collaborated with Integrated Marketing, Sales Enablement, & Insights teams to implement sales programs that create compelling sales pitches, overcome objections, and differentiate LinkedIn solutions against competitors.• Moved our global sales team through large-scale organizational change to begin selling multiple solutions together• Drove deep partnership with the cross-functional teams focused on how LinkedIn can better articulate its value to customer, drive adoption & utilization of solutions, and effectively demonstrate value (ROI) to customers
Education
University of California, Berkeley, Haas School of Business
Master of Business Administration (MBA)
2012 — 2014
Gustavus Adolphus College
Bachelor of Arts, Management
2002 — 2006
Skills
- Project Management
- Data Analysis
- Web Analytics
- Market Analysis
- Consulting
- Valuation
- Marketing
- Financial Modeling
- Storytelling
- Performance Improvement
- Leadership
- Product Marketing
- Team Leadership
- Strategic Planning
- Market Research
- Competitive Analysis
- Analysis
- Start-Ups
- Strategic Consulting
- Management Consulting
- Healthcare
- Business Development
- Entrepreneurship
- Google Analytics
- Financial Analysis
- Program Management
- Strategy
- Cross-Functional Coordination
- Process Improvement
- Small Business
- Revenue Cycle
- Analytics
- Venture Capital
- Public Speaking
- Business Strategy
- Cross-Functional Team Leadership
- Healthcare Consulting
- Marketing Strategy
- Business Analysis
- Inspiring Leadership
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