Nick Kopinga
Vice President, Marketing and Corporate Communications @Alliant Insurance Services
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WORK HISTORY
Vice President, Marketing and Corporate Communications @Alliant Insurance Services
Newport Beach, CA, US
Oversee strategy and implementation for marketing, public relations, and corporate communications efforts encompassing more than 90 offices throughout the United States• Advise executive management on marketing strategies to increase awareness and grow market share• Develop and oversee branding strategy and implementation for national insurance programs and products• Oversee all content marketing efforts, including strategy, writing, creative direction, implementation, testing, and analysis• Advise on internal communications strategies to promote corporate programs and announce new initiatives• Write copy for all marketing materials, including websites, brochures, profile sheets, email blasts and newsletters• Write speeches and draft communications for executive team, including CEO, CFO, and president of national brokerage.• Direct public relations and media outreach efforts surrounding corporate initiatives, program launches, acquisitions, and new hires• Advise brokers on external marketing, key messaging and presentation strategies to bolster sales efforts • Support integration efforts for new acquisitions• Strategy, planning, and execution for national corporate conferences, including theme development, event materials, scriptwriting and MC/public address work• Direct social media efforts and oversee content development• Provide creative direction on design projects
EDUCATION
Boston University
Master of Science, Corporate Public Relations
Azusa Pacific University
Bachelor of Arts, Communications
ABOUT NICK KOPINGA
I strive to bring inspiration and creativity to the B2B space. I currently manage marketing and public relations activities for Alliant Insurance Services, one of the nation’s largest distributors of diversified insurance products and services. In this role, I work with our diverse team of insurance professionals to create brands, campaigns, and collateral that engages clients and drives ROI. I also have extensive experience in the agency setting, managing award-winning campaigns for midsized companies throughout Orange and Los Angeles Counties. No matter what your product or service, there is a compelling story lurking in the background. I\'ll help you find it and share it with the world.
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