Nick Weaver
B2B SaaS Growth and Product Marketing Leader
- Role
- Head of Growth Marketing at Verticalscope Inc
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Nick Weaver
Marketing leader with demonstrated success driving revenue growth for B2B SaaS companies. Strong experience leading cross-functional teams to design and optimize data-informed, customer-centric growth initiatives including product-led motions, sales enablement, and lifecycle marketing. Expertise in competitive intelligence, go-to-market strategy, product positioning, campaign execution, and analytics-based optimization.Core Competencies Growth Modeling & Experimentation Marketing Tech Stack Management Competitive Intelligence & Analysis Go-to-Market Planning Product Lifecycle Strategy Budget & Project Management Multi-Channel Demand Generation Content & Campaign Strategy Sales Enablement Revenue Operations Acquisition & Retention Strategy Attribution & Marketing ROI Conversion Optimization (CRO) Performance Analytics CDP & User Analytics
Experience
Head of Growth Marketing
Aug 2021 — Present · Toronto, ON, CA
Led growth marketing initiatives for extensive portfolio of digital media properties and online communities. Developed and executed data-driven strategies spanning user acquisition, retention, and monetization. Spearheaded product launch campaigns informed by competitive intelligence to drive significant growth in premium subscriptions and vendor platform adoption.Key focus areas: Customer engagement, lifecycle marketing, growth modeling, community activation, NPS improvement, user analytics, revenue optimization, and scalable growth frameworks.
Education
University of Colorado Denver
Bachelor’s Degree
Skills
- Advertising
- Social Media
- Newsletters
- Press Releases
- Event Planning
- Email Marketing
- Marketing
- Event Management
- Market Research
- Marketing Communications
- Public Relations
- Non-Profits
- Social Media Marketing
- Strategic Planning
- Microsoft Office
- Management
- Copy Editing
- Leadership
- Crm
- Project Management
- Nonprofits
- Marketing Strategy
- Strategy
- Business Development
- Brand Positioning Strategies
- Creative Direction
- Strategic Partnerships
- Thought Leadership
- Brand Management
- Competitive Analysis
- Content Development
- Content Management
- Content Management Systems (Cms)
- Enterprise Content Management
- Customer Relationship Management (Crm)
- Marketing Research
- Digital Marketing
- Search Engine Optimization (SEO)
- Google Analytics
- Search Engine Marketing (Sem)
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