Nick Lake
Head of Content & Corporate Marketing @IANS
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WORK HISTORY
Head of Content & Corporate Marketing @IANS
Boston, MA, US
Reporting to CMO, oversee global marketing campaigns, account-based marketing, content marketing, brand marketing, and social media/PR. Achievements to date include:• Founded and grew a high-performing content marketing team, defining strategic vision and building capabilities that became the foundation of all marketing programs.• Pioneered Account-Based Marketing as a growth engine, aligning sales, product, and marketing leadership to drive enterprise pipeline expansion.• Built a corporate marketing team accountable for brand, PR, social media and messaging. Directed multi-disciplinary teams across marketing, design, development and product to deliver a new corporate website, design system, and go-to-market messaging framework, ensuring brand consistency and market differentiation.• Launched new brand storytelling platforms (podcast and YouTube channels), establishing thought leadership and extending audience engagement• Delivered 140% YoY growth in marketing program performance by fostering a culture of innovation, accountability, and data-driven decision-making.
EDUCATION
Harvard Business School Online
Certificate, Strategy Execution
University of Plymouth
BSc. Hons, Applied Economics
CIM | The Chartered Institute of Marketing
Dip. M, Marketing
University of Westminster
MA, Marketing
SKILLS
ABOUT NICK LAKE
I am a global marketing leader with 20+ years of experience transforming how technology and security enterprises build brands, engage audiences, and accelerate growth. My career has been defined by founding and scaling high-impact marketing organizations, pioneering new approaches to content and demand generation, and positioning companies for category leadership.Recognized as Global B2B Content Marketer of the Year (2022) by the Content Marketing Institute, I bring a track record of shaping innovative, award-winning programs that deliver measurable business outcomes. I thrive at the intersection of strategy and execution—aligning teams around a clear vision, fostering a culture of innovation, and translating complex market dynamics into bold, audience-centric initiatives.My leadership style is rooted in empowerment and collaboration: I mentor and grow teams, cultivate cross-functional alignment, and ensure marketing serves as a strategic growth partner across the enterprise. Having lived and worked across the UK, APAC, and North America, I bring a global perspective to building programs that resonate across markets and cultures.Selected Key Accomplishments:Industry recognition: Named Global B2B Content Marketer of the Year (2022) for breakthrough brand and content strategy.Market impact: Repositioned an IT services firm as a cybersecurity and identity management leader through the launch of the Unisys Security Index.Growth leadership: Designed and scaled global demand generation, including the “Future of Work” initiative that influenced $220M in pipeline and generated $22M in new business.Innovation catalyst: Introduced multiple industry “firsts,” including Ryder Cup sponsorships and new brand storytelling platforms at Pega.Organizational builder: Founded and expanded multiple marketing, brand, and content teams, laying the foundation for long-term enterprise growth.Client advocacy: Established programs to amplify the voice of the customer, integrating client perspectives into go-to-market strategy.Entrepreneurship: Founded and led a corporate marketing consultancy practice advising enterprises on brand, content, and demand strategies.
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