Nicki Snyder

About Nicki Snyder

Accomplished CMO with over 18 years of expertise in branding, marketing, and driving business growth through innovative, data-driven strategies. Proven leader in overseeing, developing, and executing multi-million-dollar marketing budgets across multi-location operations, ensuring optimal allocation of resources and maximizing ROI. Expert in creating and implementing comprehensive brand strategies that enhance visibility, customer engagement, and revenue growth across digital and traditional platforms.Specialized in leveraging SEO, SEM, social media marketing, and data analytics to drive customer acquisition, retention, and business expansion. Adept at utilizing CRM systems, Google Analytics, and other marketing technology to track campaign performance, optimize digital marketing efforts, and deliver continuous improvements based on key performance metrics.A visionary leader known for integrating creative and technical marketing solutions to build strong brands, executing high-impact campaigns, and driving measurable growth in competitive markets. Skilled in leading cross-functional teams, fostering collaboration, and aligning marketing initiatives with overarching business objectives to ensure success across multiple locations and channels.SKILLS• Digital/Data-Driven Marketing: Programmatic Advertising, Remarketing, Dynamic Display Advertising, PPC, Conversion Rate Optimization, A/B Testing, Marketing Attribution• SEO & SEM: On-page/Off-page SEO, Keyword Research, Search Engine Optimization, Paid Search Optimization• Social Media Marketing: Meta Ads, Instagram Ads, LinkedIn Marketing, Content Creation, Social Media Strategy, Social Media Analytics• Public Relations & Branding: Brand Strategy, Reputation Management, Media Relations, Storytelling, Corporate Communication• Business Development & Customer Acquisition: Lead Generation, CRM, Customer Journey Mapping, Behavioral Targeting• Campaign Management: Omnichannel Marketing, Email Marketing, Personalization Strategies, Event Marketing, Product Launches• Team Leadership: Cross-functional Team Building, Mentorship, Leadership Development, Project Management• Budget Management: Multi-Million Dollar Budget Oversight, Marketing Spend Optimization, Resource Allocation, ROI Maximization

Experience

1. Chief Marketing Officer

   American Road Group

   Nov 2023 — Present · Orlando, FL, US

   CMO for Orlando Harley-Davidson, Laconia Harley-Davidson, Wildcat Harley-Davidson, Pocono Mountain Harley-Davidson, Adventure Harley-Davidson, Mad River Harley-Davidson, Rock-n-Roll City Harley-Davidson and Rubber City Harley-Davidson.

Education

• Malone University

  Bachelor of Arts (B.A.), Communication, Journalism

  2003 — 2007

Skills

• Event Planning
• Radio
• Market Planning
• Public Relations
• Marketing Strategy
• Content Management
• Email Marketing
• Online Marketing
• Advertising
• Press Releases
• Microsoft Office
• Sales
• Copywriting
• Online Communications
• Social Media Marketing
• Online Advertising
• Trade Shows
• Newsletters
• Inventory Management
• Publications
• Direct Marketing
• Event Management
• Brand Development
• Integrated Marketing
• Customer Service
• Publicity
• Social Networking
• Marketing Communications
• Facebook
• Social Media
• Copy Editing
• Marketing
• Budgets
• Direct Mail
• Community Development