Nickie Dash

About Nickie Dash

An accomplished leader with a diverse background in category management, strategic sourcing and product development with proven history of leading successful cross-functional teams.

Experience

1. Category Development Manager

   Ahold Delhaize USA

   Jan 2018 — Present

   Manage and develop Beverage, Frozen and Snacking categories to drive private brand sales, profit, penetration including pricing, placement, promotions, and performance. Conduct category reviews and put forth the short- and long-term strategies for execution in addition to new item development. Responsible for collaborating with category merchandising teams to track and measure the strategic plans and make adjustment accordingly to achieve the set goals. Leverage marketing to support category initiatives but not limited to incremental ad features, and circular creatives around existing or new product launches. Managed a special project that led to creating brand, product, and assortment efficiencies across center store and fresh. • Grew total private brands across 5 top categories by 16%,+$7.5M over the past year• Launched 40 new products over the past year resulting in incremental sales of $4.1M• Completed approximately 60 categories for the assortment transformation special project

Education

• Bryman College

  Certified, Medical Assistant

  1993 — 1995