Nicki Knight
Head of Loyalty & Crm, Mobility Canada @Shell
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WORK HISTORY
Head of Loyalty & Crm, Mobility Canada @Shell
CA
EDUCATION
Lakehead University
Honours Bachelor of Kinesiology/Bachelor of Education, J/I Science
Lazaridis School of Business & Economics at Wilfrid Laurier University
Master of Business Administration (M.B.A.)
SKILLS
ABOUT NICKI KNIGHT
I help Canadians get rewarded. Like you, I’m on a journey. I’m curious and I think deeply. I have a dry wit. I am passionate and I care. I’ve grown up in retail and my north star is to always develop programs that actually serve customers. Customers like you and I. It’s easy to nerd out on the strategy and analytical side of loyalty (and I do!), but at the end of the day success comes from real customer value. When we see value we repeat what we do.
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