Nicki Brown
Director of Media @BBC
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WORK HISTORY
Director of Media @BBC
Responsible for ensuring a robust media ecosystem, at a time of unprecedented change at the BBC, as audiences migrate to digital services: Media inventory now valued at +£750m, up 50% over time in role.• Responsible for media strategy and execution in support of the marketing plan and business objectives. Increased Marketing’s impact on consumption of BBC products & services:o Almost doubled impact of paid media, enabled in part by procurement process in 2020 with new strategy and lower media rates and fees.o Tenfold increase in value of media inventory across the BBC’s owned digital estate through new inventory, increased prominence and improved capability. As a result, this channel now drives almost 1/5 of Marketing’s impact.o Quadrupled opt ins to CRM, due to launching push notifications for Sounds and iPlayer• Chair pan- BBC group tasked with ensuring the delivery of a critical business target: weekly active digital accounts. • Launched numerous digital marketing initiatives (performance marketing; digital product marketing; audience lifecycle marketing, being the first UK brand to measure impact using Meta’s Private Lift) and co-created with Econsultancy a Marketing-wide digital marketing training program.• Winner of numerous awards including IPA Effectiveness Award in 2024 and OMA Grand Prix in 2022.• 12% improvement in team engagement scores over time in role.
EDUCATION
Tel Aviv University
Masters, Clinical Psychology
SKILLS
ABOUT NICKI BROWN
I am a highly proactive Marketing leader, with extensive experience in communications within the retail and entertainment industries.I have a proven track record in driving significant growth and substantial change, particularly during digital transformations within large, complex organisations.I excel at influencing within complex matrix organisations and at motivating exceptional performance both from my team and external suppliers.My reputation among marketing peers is well-established, having been awarded a prestigious Cannes Gold Lion, an IPA Effectiveness Award and chairing ISBA\'s Future Operating Models Group.I am passionate about marketing communications and am always looking to learn, innovate and deliver continuous improvement.In my current role as the Director of Media at the BBC, I’ve returned to my Media roots. I have the privilege of leading a team dedicated to maximising the audience impact of this iconic British brand’s extensive media inventory. Our focus extends beyond the present, to ensure a robust media ecosystem that adapts to evolving audience consumption, by creating new media opportunities, leveraging our First Party Data, experimenting with Gen AI and implementing cutting-edge Mar Tech solutions.
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