Nick Haywood

Senior Director, Marketing Technology @Optum

Louisville, KY, US
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WORK HISTORY

Aug 2022 — Present

Senior Director, Marketing Technology @Optum

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Louisville, KY, US

In my current role, I am helping UnitedHealth Group transform their marketing and digital technology capabilities.

EDUCATION

2006 — 2008

Purdue University Daniels School of Business

MBA, Global Supply Chain Management

2002 — 2006

Purdue University

Bachelor of Science, Professional Flight Technology

SKILLS

ManagementTeam BuildingBusiness AnalysisStrategyProcess ImprovementProgram ManagementAnalysisRequirements AnalysisAnalytical SkillsBusiness Process ImprovementStrategic PlanningData Analysis

ABOUT NICK HAYWOOD

Senior Director of Marketing Technology with experience implementing or managing at scale Adobe Experience Platform, Salesforce Marketing Cloud, Adobe Experience Cloud, Unica Marketing Platform, Acoustic Campaign, Allocadia, Salesforce Service Cloud and many others enterprise platforms. In addition to implementing and managing vended platforms, Nick has experience building enterprise scale messaging fulfillment platforms built on the customized needs of his stakeholders and business partners. As a marketing technology practitioner, Nick has developed a deep understanding of the Marketing Operations continuum through support of all aspects of marketing and communication delivery.

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Nick Haywood — Senior Director, Marketing Technology at Optum in Louisville, KY, US | Unifers