Nick Guarracino

About Nick Guarracino

Over 20 years of expertise building and managing creative and integrated marketing campaigns within healthcare, education, packaging, and consumer goods. I am an idea generator, implementing a core concept and visualizing how to bring that concept to life in a strategic, 360° marketing plan, using data-driven metrics, audience demographics and personas as the foundation to build out messaging and assets across channels.Specialties: Creative direction for advertising, video and digital media, team building and management, client relations, social media campaigns and strategy, cross-channel brand management, CPG, corporate communications, illustration and photography.

Experience

1. Senior Creative Director

   Petauri Advance

   Aug 2023 — Present

   Lead the creative vision for multi-channel healthcare campaigns, driving brand growth and patient engagement across digital, social, print, and experiential platforms. Oversee a cross-functional team of art directors, designers, and digital specialists to deliver cohesive storytelling and a unified brand identity across all marketing touchpoints.Collaborate with Account, Scientific, and Client Services teams to craft conceptually strong, compliant, and emotionally resonant campaigns that meet both creative excellence and regulatory standards. Develop and pitch integrated creative concepts to client stakeholders, translating strategic insights into award-winning executions.Leverage a deep understanding of AI tools and creative technologies to enhance ideation, streamline workflows, and elevate campaign impact through intelligent automation, data-driven insights, and adaptive content strategies.Champion innovation in digital storytelling and emerging media, while exploring new ways to humanize healthcare communication through design, motion, narrative, and strategic integration of AI-driven creativity.

Education

• Hunter College

  BA, Fine Art

  1987 — 1992

Skills

• Healthcare
• Digital Marketing
• Adobe Creative Suite
• Digital Media
• Web Design
• Social Media Marketing
• Branding
• Advertising
• Digital Strategy
• Digital Illustration
• Graphics
• Html + Css
• Creative Strategy
• Corporate Identity
• Html
• Logo Design
• Illustration
• Marketing
• Packaging
• Healthcare Marketing and Design
• Creative Direction
• Posters
• Corporate Communications
• Concept Development
• Illustrator
• Typography
• Social Media
• Traditional and Digital Illustration
• Interactive Advertising
• Integrated Marketing
• Graphic Design
• Packaging Design
• Photography
• Brand Development
• Art Direction
• Children's Marketing