Nick Gonzales
I build brands people root for. Pop-A-Shot • Spikeball • Wilson Sporting Goods
- Role
- VP of Marketing at Pop-A-Shot
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Nick Gonzales
For 20 years, I’ve helped turn products into brands people recognize, talk about, and come back to.I’ve worked inside global giants like Unilever and early stage startups like Spikeball. I launched Axe Apollo with a Super Bowl campaign that sent consumers to space. I’ve collaborated with Serena Williams and Roger Federer. I led marketing behind Wilson’s first connected product, a basketball that tracks makes and missed. At Spikeball, I helped grow a niche game into a nationally recognized brand with a cult-like following.Today at Pop-A-Shot, I’m helping transform a nostalgic arcade game into a connected platform, building leagues, digital experiences, partnerships, and national competition.
Experience
VP of Marketing
Mar 2023 — Present · Austin, TX, US
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration, Concentration in Marketing and Corporate Strategy
2001 — 2005
Skills
- Trade Marketing
- Consumer Products
- Brand Management
- Cross-Functional Team Leadership
- Shopper Marketing
- Marketing Management
- Brand Development
- Marketing Research
- Nielsen
- Pricing Strategy
- Grocery
- Positioning
- Brand Architecture
- Product Innovation
- Ac Nielsen
- Fmcg
- Categorization
- Personal Care
- Customer Insight
- Brand Equity
- P&L Management
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