Nick Garrish
Account Director @We.Are.Sdi
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WORK HISTORY
Account Director @We.Are.Sdi
Loughborough, GB
I am an Account Director leading end to end retail fixture and POS programs, spanning temporary activation and permanent platforms from creative strategy and business development through to technical design, sustainable sourcing, manufacturing and global rollout.I build scalable commercial platforms that connect creative ambition with operational discipline. Operating at the intersection of creative services, commercial growth and delivery excellence, I ensure ideas are strategically sound, engineered to scale and executed with precision.With experience across campaign activation and longterm fixture programmes, I help brands move from short term initiatives to structured retail growth platforms. I lead senior creative engagement, aligning brand ambition with commercially viable solutions.Working across concept, prototyping, manufacture, logistics and instore implementation, I ensure creative intent is maintained and delivered with accountability throughout the supply chain.Over the past year, I have driven strong growth while strengthening internal structures to support expansion, improving accountability, aligning margin performance with delivery and elevating strategic engagement to unlock larger opportunities.My experience includes:Creative services and business developmentTemporary and permanent POS strategyEnd-to-end fixture development and rolloutSustainable sourcing and material strategyMarginled commercial modellingRetail compliance and operational deliveryI believe retail growth happens when creative vision, commercial strategy and execution operate as one system.As a leader, I prioritise clarity, ownership and performance. I mentor and develop talent, building accountable teams that challenge strategically and deliver with intent.My long-term ambition is to help shape and lead future business growth at ownership level, building a commercially strong, forward-looking organisation that creates lasting value for clients and teams.
EDUCATION
Solihull College
HND, Graphic Design & Visual Communication
Solihull Sixth Form College
GNVQ Advanced, Art & Design
Kings Heath School
GCSE, Maths / English / Science / Art / French / IT / Tech Design
SKILLS
ABOUT NICK GARRISH
I am an Account Director leading end-to-end retail fixture and POS programmes across both temporary activation and permanent platforms — from creative strategy and business development through to technical design, sustainable sourcing, manufacturing and global rollout.I operate at the intersection of creative services, commercial growth and operational delivery. My focus is building scalable retail platforms that connect creative ambition with disciplined execution — ensuring ideas are strategically sound, commercially robust and engineered to scale.With experience spanning campaign activation and long-term fixture development, I help brands transition from short-term initiatives into structured retail growth models. I lead senior-level engagement, aligning brand strategy with commercially viable, turnkey solutions that protect creative intent throughout the supply chain.Working across concept, prototyping, manufacture, logistics and in-store implementation, I ensure delivery excellence and accountability at every stage. I am equally comfortable shaping creative direction as I am modelling margin performance and overseeing operational execution.Over the past year, I have driven strong commercial growth while strengthening internal structures to support expansion — improving accountability across teams, aligning margin performance with delivery and elevating strategic conversations to unlock larger opportunities.My expertise includes:• Creative services and business development• Temporary and permanent POS strategy• End-to-end fixture development and rollout• Sustainable sourcing and material strategy• Margin-led commercial modelling• Retail compliance and operational executionAs a leader, I prioritise clarity, ownership and performance. I mentor and develop talent, building accountable teams that challenge strategically and deliver with intent.My long-term ambition is to help shape and lead business growth at ownership level — building a commercially strong, forward-looking organisation that creates lasting value for clients, teams and stakeholders.
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