Nick Finn
Manager, Digital Marketing, Performance & Acquisition @Co-operators
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WORK HISTORY
Manager, Digital Marketing, Performance & Acquisition @Co-operators
Mississauga, ON, CA
Lead two core mandates: Performance Marketing and Digital Acquisition—driving measurable business results through optimized digital programs while attracting, engaging, and converting high-value customers across multiple lines of businessManage a team of five professionals, including three social media experts, one performance marketing consultant, and one paid media & analytics specialist—providing direction, coaching, and support to elevate team performance and capabilityOversee paid search strategy across 7+ lines of business, optimizing CPL, CPA, and ROAS through advanced Google Ads capabilities such as Value-Based Bidding, Performance Max (PMax), AI Max, Demand Gen, and Google Display NetworkSupport the social media marketing strategy by setting clear expectations, goals, and tactical plans for Meta, LinkedIn, and TikTok campaignsSupervise execution of a multi-million dollar budget, ensuring financial accuracy, forecasting precision, and transparent accounting across all performance marketing channelsCollaborate daily with cross-functional partners—including Integrated Marketing, Digital Analytics, Digital Properties, Business Intelligence, Communications, Brand, Google, Legal, along with creative and media agencies—to align strategy, accelerate execution, and achieve shared business outcomesSupport a diverse portfolio of lines of business: home insurance, auto insurance, recreational vehicle insurance, commercial insurance, farm insurance, life insurance, along with wealth & investing
EDUCATION
Cardinal Path
Google Analytics 201
The University of British Columbia
Introduction to Web Analytics, Digital Marketing
Akendi
Introduction to UX & Experience Thinking
Trailhead by Salesforce
Build and Analyze Customer Journeys using Marketing Cloud
Durham College
LLQP (Life License Qualification Program), Life Insurance and Segregated Funds
Smith School of Business at Queen's University
Foundations of Sales Leadership, Business
HubSpot Academy
Inbound Certification
Seneca Polytechnic
Mortgage Agent Program
Wilfrid Laurier University
Business Administration (Honours)
Canadian Marketing Association
Digital Marketing I
SKILLS
ABOUT NICK FINN
Hi, I\'m Nick (he/him). I am passionate about business strategy, sales, growth marketing, and operations. Equally so, I am passionate about championing people. I enjoy coaching business professionals, working with them to deploy the best version of themselves to maximize their impact in organizations; a win-win scenario for the company they work for and their career growth. My marketing specialties consist of delivering profitable lead generation strategies through search engine optimization (SEO), search engine marketing (SEM), email marketing, and video, combined with a ruthless dedication and appreciation for data and analytics. Additionally, I have supported the development of high-impact customer relationship management (CRM) software and lead management systems (LMS), along with corresponding dashboards to optimize lead follow-up and closing rates. As a leader addicted to impeccable sales and client service, I also have a successful background training sales teams on overcoming objections and \"selling\" by providing best-in-class experiences.As a mentor, I am passionate about sharing my knowledge, and keen to work with aspiring leaders to improve their impact in any organization. My goal is unwavering: to positively transform their abilities and confidence, supporting their capacity to make sizable and impactful differences in their organization. I am an outspoken advocate for the importance of corporate values. Having consulted and worked alongside companies that do (and do not) have strong organizational culture in place, I have seen the impact that a focused set of values can have on a company\'s behaviour, performance, retention and hiring practices. In today\'s economy where your best employees and performers have so many options, these values have become more important than ever to maintain a high performing operation.
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