Nickelle Sletteland

About Nickelle Sletteland

I specialize in translating business complexity into clarity—combining market intelligence, cultural understanding, and customer experience strategy into actionable frameworks that drive brand relevance, innovation, and growth.With over 20 years of leadership across marketing, product, business strategy, and digital transformation, I bring a rare blend of strategic insight, human-centered design, product development and technology fluency. With a thoughtful approach to emerging technologies, I help companies move faster and smarter—while keeping human behavior, emotion, and context at the heart of every decision.As a Managing Partner of Segment International, a global market research firm, my focus is on helping brands grow through culturally intelligent insights - powering brand positioning & market expansion, customer experience, and innovation.How we help brands grow- Market strategy, positioning and market expansion- Audience insight and experience design- Applied technology and innovation- AI acceleration and adoptionOur specialty expertise- Applied tech across Industries- Tech innovation & ideation- Brand storytelling, marketing & activation- Cultural immersion & global fluency- Agetech & lifespan Certifications- Total AI CEO- Google AI Essentials (Feb 2025)

Experience

1. Managing Partner

   Segment International

   Aug 2025 — Present · Oceanside, CA, US

   Segment International is a senior-led consumer research firm trusted by global brands like Apple, Disney, and AT & T. We help companies grow through culturally intelligent insights - powering market expansion, customer experience, and innovation. Since 2010, we’ve delivered research across market strategy, audience insight, experience design, and tech innovation—backed by deep specialties in Applied Tech, AI acceleration, Cultural Immersion, and AgeTech. We go beyond segmentation to uncover the common threads that move businesses—and people—forward.

Education

• Coursera

  Google AI Essentials

• AI for Business

  Total AI CEO Certification

• ASU Barrett Honors College

  Bachelors of Science, Marketing and Psychology - Summa Cum Laude

  1992 — 1996

• San Diego College of Continuing Education

  Certificate Program, Multi-Media

  2006 — 2006

• Art Institute of Chicago

  Certificate Program, Web Development & Design

  2007 — 2007

Skills

• Analytics
• Business Strategy
• Online Advertising
• Sales Operations
• Pricing Strategy
• Product Marketing
• Crm
• Social Media Marketing
• Saas
• Advertising
• Sem
• Strategic Partnerships
• Salesforce.com
• Digital Strategy
• Management
• Lead Generation
• Mobile Marketing
• Sales
• SEO
• Marketing
• Competitive Analysis
• Go-to-Market Strategy
• Product Management
• New Business Development
• Digital Media
• Business Development
• Digital Marketing
• Mobile Devices
• Marketing Strategy
• Strategy
• E-Commerce
• Online Marketing
• Advertising Management
• Leadership
• Web Analytics
• Integrated Marketing
• New Media
• Ppc
• Email Marketing