Nick Daughtry

WORK HISTORY

EDUCATION

SKILLS

ABOUT NICK DAUGHTRY

As a Creative Director and Multidisciplinary Design Leader I have a proven track record of leading high-performing full-service creative teams and fostering a collaborative, inclusive culture to drive impactful brand campaigns across both agency and in-house environments.My expertise lies in integrated campaigns, product launches, story telling, and brand identity development. I collaborate deeply with internal and external strategic partners to deliver strategic, breakthrough work that achieves business objectives, engages diverse audiences, and elevates brand presence.Key Creative Project Highlights: Design lead for Patreon\'s 2023 rebrand: Defined strategic vision and partnered with leadership, external agencies, and cross-functional teams to establish a new brand platform and design systems and implemented new systems across all brand-owned surfaces. Led concepting for quarterly featured product launches, producing brand marketing materials and collaborative storytelling video assets in partnership with creators that supported launch narratives across various mediums and channels. Launched groundbreaking music programs for Corona, connecting musicians and fans through nationwide intimate shows, expanding their target audience, brand loyalty, and cultural impact. Achieved historic #1 sales and brand awareness for Wilson Sporting Goods’ tennis racket, The Clash. Generated daily social content for global channels, driving brand visibility and product demand.Industries of Interest and Experience: Cultural marketing (millennial/GenZ), Consumer Packaged Goods (CPG), B2B/B2C MarketingMy passion lies in crafting meaningful, innovative brand experiences that resonate deeply with audiences and drive cultural and business impact. Feel free to reach out if you want to create and build meaningful and impactful brands or experiences!Nick DaughtryCreative DirectorNickDaughtry.co