Nicholas Cruz

About Nicholas Cruz

I lead channel sales growth in the wireless accessory industry, driving strategic expansion for Valor Communications across independent retail and dealer networks nationwide. I build disciplined, high-performance channel environments that consistently increase attachment rates, improve sell-through, and protect margin.My focus is simple: profitable growth. I align product portfolio strategy, pricing governance, and retail execution to ensure our partners win at the counter—not just on paper. From competitive displacement initiatives to structured onboarding systems and account reactivation strategies, I implement scalable frameworks that create measurable impact.I hold teams to a high standard of accountability and execution. Product fluency, pricing discipline, and performance transparency are non-negotiables. I bridge executive-level strategy with frontline sales realities, ensuring that vision translates into results.Growth is not accidental. It is engineered through clarity, structure, and relentless follow-through—and that is how I operate.

Experience

1. Vice President of Sales

   Valor Communication

   Sep 2025 — Present

Education

• Texas State University

  Communication and Media Studies

Skills

• Team Management
• Strategic Partnerships
• Strategic Planning
• Microsoft Office
• Sales
• B2c
• Marketing Strategy
• Customer Satisfaction
• Sales Management
• Solution Selling
• Microsoft Excel
• Outside Sales
• Team Leadership
• Medical Devices
• Direct Sales
• Sales Process
• Business Development
• Leadership
• Clinical Data Management
• Customer Relationship Management (Crm)
• Clinical Supervision
• Product Management
• Ces Showroom Experience
• Sleep Training
• Medical Sales
• Team Building
• Management
• Account Management
• Salesforce.com
• Product Marketing
• Business-to-Business (B2b)
• B2b Marketing
• Sales Operations
• Customer Retention
• Customer Service
• Team Motivation